Smoking Campaign

All these smoking campaigns all target both adults and children.. this is because obviously children should not be the ones that are targeted FOR smoking although they are a very big part of it and can be badly affected. This is normally when a child's worried about a parent or friend, and need help to try and stop them. but also this will also capture adults in the fact that there are children involved in the campaigns and Parents/adults are normally more hooked when they see them as they are more venerable.
I like the ones with a sad story as they stick in your mind so that you don't forget them which will make people think twice about stopping and the people they're affecting around them. This is also easier to advertise I guess, like on posters having an image of the story will attract more people to read on.

Health campaign mind map;

- A catchy slogan 

- Hook the reader/watcher with an emotional or shocking image

- Have a story behind the image or even a video

- Add a health risk so the reader/watcher thinks twice

Campaign ideas..
My own campaign could be about a child telling her mother that she wants to be just like her. This is quite a serious campaign as the daughter is obviously telling her mum she wants to smoke as well, just because she is. And the daughter wouldn't know any better, as because her mum is doing it she wouldn't think twice about the risks or that it's bad to do - As she maybe very young/too young to understand. There doesn't have to be a slogan in this campaign as it is quite deep anyway so there could just be short title like, 'Wanna be like you.'

This video would hook women as its about looks, (which women are normally interested in this,) it's good because it shows women what can happen to your appearance if you carry on smoking ect. like you can experience;

-Acne

-Wrinkles

-Greasy hair

-Yellow fingers

-Face Drooping

-Older looking face

-Wrinkly/greasy skin