Analysing an Advert

Converse Advert.

The function of an advert is to promote a certain product to a target audience, it can be a poster, a tv advert, a billboard ect. this product is a converse sneaker.. I like this because it's not a common advert since it doesn't involve a picture of the product. i the advert it shows a wall full of graffiti, (which shows the target audience is teen,) and on the wall it says 'SHOES ARE BORING WEAR SNEAKERS - CONVERSE' this is bold ad yellow, obviously to stand out! This tells me it is they are advertising their sneaker brand, so this looks like a message of one of their new shoes, trying to catch the eye of teens and this is why it is made in graffiti. The text is very bold and in captitals, a colour different from the rest of the picture, (which is in bright, vibrant colours,) meaning it is standing out, telling me it's an important message. This reflects to the products style because it is a very street style, and you would find graffiti around the streets. The theme of the advert is graffiti and teenagers; it looks like a clear message being told. The elements of this picture that would attract the audience would be; the colours, the capital bold text, and the fact that it is in the street or any one to see. I can identify how they made this image.. It is what it looks, a street artist has probably sen paid to do this work and then a photo was made, it is not only an advert by putting the picture anywhere, but also to the people who are walking past. For the visual effect I will use in my trainer campaign I will try to give it a creative look.